6 methods for diagnosing a decrease in organic traffic 

6 methods for diagnosing a decrease in organic traffic 

If you’ve noticed a sudden decrease in organic traffic, there could be several different causes. Following are six methods you can use to diagnose the issue: 

1. Check your Google Analytics account 

Check your Google Analytics account to see if there has been a sudden drop in traffic from organic searches. If there is a drop, it could be an issue with your website or how Google is indexing your site. If you notice a sudden decrease in organic traffic coming to your website, it’s essential to take action quickly. There are several potential causes for this kind of problem, and the sooner you diagnose the issue, the more likely you will be able to fix it. One possibility is that there is an issue with your website itself. Perhaps a broken link or an error in the code is causing Google to index your site improperly. Alternatively, the problem could be how Google indexed your site. It’s possible that your site has been penalized for some reason or that Google’s robots are not adequately crawling your content. In either case, it’s essential to take a close look at your Google Analytics account and identify the root cause of the problem. Only then will you be able to take steps to fix it and get your organic traffic back on track. 

2. Take a look at your website’s organic search rankings 

Look at your website’s organic search rankings to see if there has been a drop in position for any of your keywords. If so, this could be another sign of something wrong with your site. If you’ve noticed a decrease in organic traffic to your website, diagnosing the problem as soon as possible is essential. One way to do this is to check your website’s organic search rankings. If you see a drop in position for any of your keywords, this could indicate that something is wrong with your website. There are several potential causes for a decline in organic traffic, including changes to Google’s algorithm, a decrease in the quality of your content, or an increase in the number of competitors. You can make the necessary changes to get your website back on track by diagnosing the problem quickly. 

3. Examine your website’s organic click-through rates 

Examine your website’s organic click-through rates to see if there has been a drop in organic traffic that is not matched by a corresponding reduction in clicks. If so, this could indicate that your site no longer appears in organic search results as often as it used to. 

4. Check your organic traffic conversion rate 

 Check your organic conversion rate to see if a corresponding reduction does not match a drop in organic traffic in conversions. If so, this could indicate that visitors who do find your site are not finding what they’re looking for and are, therefore, less likely to convert. If you’re noticing a drop in organic traffic that doesn’t seem to match a corresponding reduction in conversions, it’s time to check your organic conversion rate. There are several possible causes for this discrepancy, and diagnosing the problem is the first step toward finding a solution. It could be that your traffic is coming from less likely to convert sources, such as casual browsers or people just beginning their research. Alternatively, there could be something about your website that is turning away organic visitors, such as a poor user experience or confusing navigation. Once you’ve identified the root of the problem, you can take steps to fix it and improve your organic conversion rate. 

5. Review your website’s content

Review your website’s content to see if any recent changes could have caused a drop in organic traffic. For example, if you’ve removed or changed some of your content, this could explain why you’re seeing less organic traffic. Any good website manager knows that organic traffic is the lifeblood of their site. If you’ve noticed a recent drop in organic traffic, you must take a step back and diagnose the problem. There are several potential causes of a decline in traffic, ranging from technical issues to changes in your site’s content. By taking a closer look at your website, you should be able to identify the primary cause of the problem and take steps to correct it. 

In some cases, organic traffic will rebound on its own once the issue is fixed. However, in other cases, you may need to take more proactive measures to attract organic traffic, such as publishing new content or optimizing your site for search engines. By diagnosing the cause of your organic traffic drop and taking appropriate action, you can ensure that your website continues to receive the traffic it needs to thrive. 

6. Reach out to an SEO expert

Finally, reach out to your organic search team or an SEO expert to get their opinion on what might be causing the decrease in organic traffic. They may have insights you haven’t considered and can help you identify the root cause of the problem.